5 Best Ways To Market Small Business Online

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Ways To Market Small Business Online

5 Best ways to market online as a Small Business

The question is, how to market small businesses online? is something you have asked yourself as a business or potential owner. It is important to know that, marketing small businesses online when compared to traditional ways of marketing; has afforded small businesses the tremendous opportunity to compete without having a huge marketing budget. As the old adage goes, with every solution comes another problem. The problem with internet marketing opportunities is that there are so many proven ways to market your business online. Which then leads to confusion and more questions.

The following are 5 proven methods you can market small businesses online with little to no cost.

  1. Employ Social Media – using social media platforms can contribute to the business’ visibility and accessibility. Creating a business page will be beneficial for a small business as the more a user interacts with the page, the more likely their friends will see the page thus increasing awareness. You can use a number of platforms. Such as Facebook, Twitter, LinkedIn, Instagram, etc. In addition to the above, it is an inexpensive marketing method (Did I say free?). Importantly, you should identify which of the social platform is your primary focus and then curate the other around that platform. I can show you how to set this up, email me by Clicking here!
  2. Combine different marketing strategies for maximum effect – For e.g. Email marketing and Social Media marketing. Read here for more details – How to use digital marketing to drive leads to your business?
  3. Create a Blog – This is an excellent way to show readers and potential customers that you are knowledgeable about your product/services and to a wider extent the industry in which you are operating. Imparting knowledge in an entertaining manner can help boost traffic to your site as well as trust in your business and products.
  4. Online Listings – List your company on popular directories and search engines such as Google, Yelp, etc. Also, use SEO to increase traffic to your website.
  5. Provide Product Info – Create a page/website for Questions and Answers. This is where questions regarding the use of your products/services and benefits are answered by you. This is important because it will help buyers to settle any doubt they have at pre-purchase and to facilitate after-sale service.

I know there is much more to any of the listed points, but the essence of this post is to identify a few you can use. If you need more details on any of the above, leave me a comment and I will go further for you.

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Mohan Beckford

Mohan Beckford is a serial digital entrepreneur with over 12 years of experience in helping businesses in Jamaica, the Caribbean, and North America to maximize their growth within the digital environment. With a deep understanding of the digital marketing landscape, Mohan provides expert consulting services to help businesses make the most of their online presence. Whether it's developing a social media strategy, improving website conversion rates, or growing an email list, Mohan can help you achieve your business goals.

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Annakay Lowe-Stultz
Annakay Lowe-Stultz
Total Care Wellness And Rehab Solutions Ltd.
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I would love to say that Mohan and his team were exceptional in providing me with my website. Working with the team throughout the process was awesome. They were extremely professional, quite patient, and tolerable of me going back and forth 🤦🏾‍♀️. Mohan also helped me to see things differently by encouraging me to get other add-ons (at a reduced cost) that can enhance my business growth. This company genuinely wants to help small businesses like mine, and that is enough for me. I'll be forever grateful for their help and definitely keeping them as my go to person.
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Karen Diop
The Network for the Advancement of Black Communities
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NSDS has been a valuable partner that allowed us to deliver our digital conference in a timely and professional manner. The team has been extremely flexible and client oriented at all time. I would highly recommend NSDS digital services and will probably collaborate again with them in the future.
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Ophellia McKnight
The Destination Collective
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Five years ago when I met Mohan, I didn't realize that Next Step Digital Solutions would become and integral part of my business expansion and development. I was just looking for a tech guy who could fix the things I did not understand or want to learn! Next Step Digital Solutions is everything to my business and I would not be this successful building my brands and that of my clients' without their input. Thank you Mohan, you are my most powerful chess piece!
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