Careers In Social Media

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Careers In Social Media

The online community is fast evolving and this means that opportunities are fast approaching for careers in social media. I am sure no one would consider being a social media manager or a content curator for social media sites a decade ago. This, we can certainly understand as there was no demand for such services. Back then sites such as HI5, MySpace and Tagged were for personal use, connecting with friends and family worldwide. Today, the use of social media has surpassed its sole use of personal interaction and is now an effective tool for marketing and communication within businesses.

I decided to start a career in Social Media and Website Management, an ideal sync within the digital world, in January 2010 as a result of the identified opportunities within the area. It has allowed me to unearth the vast potential that it can afford users and its rapid growth has a myriad of opportunities for individuals worldwide. There are many areas you can specialize in, but I will highlight three of them below.

Careers In Social Media 

  1. Social Media Manager:

Responsibilities of the social media manager include:

  • Developing realistic goals
  • Managing graphic designs
  • Develop a content, promotion, and engagement strategy
  • Evaluate results of social media reach
  1. Social Media Marketing Manager

Responsibilities of the social media marketing manager include:

  • Content creation
  • Manage posts
  • Conduct competition analysis within the online community
  • Execute social media campaigns
  1. Social Media Copywriter
  • Social media monitoring
  • Create and manage content for social media sites.
  • Manage competitive advertising
  • Identify campaign initiatives

Benefits of a Career in Social Media

  • Job opportunities are continually developing and varied as social media is emerging rapidly.
  • Experience in social media will make you more attractive to employers as most businesses are now utilizing social media as a way of reaching their customers and potential customers.
  • Social media allows for the opportunity to explore different areas, thus building your expertise and skills which can be easily transferred to different work environments.
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Mohan Beckford

Mohan Beckford

Mohan Beckford is a serial digital entrepreneur with over 12 years of experience in helping businesses in Jamaica, the Caribbean, and North America to maximize their growth within the digital environment. With a deep understanding of the digital marketing landscape, Mohan provides expert consulting services to help businesses make the most of their online presence. Whether it's developing a social media strategy, improving website conversion rates, or growing an email list, Mohan can help you achieve your business goals.

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Annakay Lowe-Stultz
Annakay Lowe-Stultz
Total Care Wellness And Rehab Solutions Ltd.
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I would love to say that Mohan and his team were exceptional in providing me with my website. Working with the team throughout the process was awesome. They were extremely professional, quite patient, and tolerable of me going back and forth 🤦🏾‍♀️. Mohan also helped me to see things differently by encouraging me to get other add-ons (at a reduced cost) that can enhance my business growth. This company genuinely wants to help small businesses like mine, and that is enough for me. I'll be forever grateful for their help and definitely keeping them as my go to person.
Karen Diop
Karen Diop
The Network for the Advancement of Black Communities
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NSDS has been a valuable partner that allowed us to deliver our digital conference in a timely and professional manner. The team has been extremely flexible and client oriented at all time. I would highly recommend NSDS digital services and will probably collaborate again with them in the future.
Ophellia McKnight
Ophellia McKnight
The Destination Collective
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Five years ago when I met Mohan, I didn't realize that Next Step Digital Solutions would become and integral part of my business expansion and development. I was just looking for a tech guy who could fix the things I did not understand or want to learn! Next Step Digital Solutions is everything to my business and I would not be this successful building my brands and that of my clients' without their input. Thank you Mohan, you are my most powerful chess piece!
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