Digital vs Traditional Marketing

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Digital marketing is synonymous with ‘finding your business online. It is basically the marketing and promotion of various products and services through one or more forms of digital media. In this evolutionary world, it is thought that digital marketing has completely overpowered traditional marketing, with its many facets including websites, search engines, social media mentions, and so on.

Traditional marketing, on the other hand, is the marketing of products or services using media excluding digital means. This uses business cards, printed advertisements such as newspapers, posters, or magazines along with TV or Radio commercials, etc.

Even though both methods are aimed to achieve the same results, they are advantageous and disadvantageous to not only the company/individual being promoted but to consumers as well.

Differences (Pros and Cons)

The longevity of the traditional method allows consumers to more accustomed to it. Placing advertisements on billboards and in magazines is still common. This method, however, does not allow interaction with the audience. Subsequently, digital marketing has evolved since its introduction and allows the audience to access information on the business in the easiest and most convenient way to them. It has given consumers the chance to express their views or queries on a platform that can be used as feedback and thus used to improve the offerings of the business within a short time frame.

Digital Marketing Strategies
Digital Marketing

Digital marketing appears to be the most effective way of reaching an infinite number of consumers within the shortest possible time while allowing them the opportunity to voice their concerns. Digital channels are relatively cheap, compared with traditional media, making them accessible to practically every business of every size.

The cost to implement a traditional marketing method far outweighs that of digital marketing. Traditional methods are done for strict time periods and attract a cost accordingly while Digital methods are done for time periods and are more flexible. The latter can be canceled/removed or edited as requested by the business while the former is strict in its offerings once made available to the public. Once digital marketing is used, less will be spent on Capital Investment and can contribute to higher Returns on Investment

Digital Marketing levels the playing field between large and small-scale businesses where none is given an advantage over the other as is the case with Traditional methods. Consumers have access to electronic media and once both types of businesses employ digital methods, their services and products will be equally accessible to potential customers. Traditional methods give large affluent companies an edge over the small upcoming businesses and may b considered a bad marketing strategy for smaller businesses.

How We Use Both Digital & Traditional Marketing

Online Marketing With Business Men on White Background

It is with no doubt that traditional marketing supports our digital marketing efforts. The two do not operate in exclusion from each other. But we only use hard copy marketing materials to further strengthen a relationship with a contact, referral partner, or client. We don’t invest in

television or radio ads, for example, but we will give brochures to someone who is interested in our services.

Rather than taking an all-or-nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.

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Mohan Beckford

Mohan Beckford

Mohan Beckford is a serial digital entrepreneur with over 12 years of experience in helping businesses in Jamaica, the Caribbean, and North America to maximize their growth within the digital environment. With a deep understanding of the digital marketing landscape, Mohan provides expert consulting services to help businesses make the most of their online presence. Whether it's developing a social media strategy, improving website conversion rates, or growing an email list, Mohan can help you achieve your business goals.

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Annakay Lowe-Stultz
Annakay Lowe-Stultz
Total Care Wellness And Rehab Solutions Ltd.
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I would love to say that Mohan and his team were exceptional in providing me with my website. Working with the team throughout the process was awesome. They were extremely professional, quite patient, and tolerable of me going back and forth 🤦🏾‍♀️. Mohan also helped me to see things differently by encouraging me to get other add-ons (at a reduced cost) that can enhance my business growth. This company genuinely wants to help small businesses like mine, and that is enough for me. I'll be forever grateful for their help and definitely keeping them as my go to person.
Karen Diop
Karen Diop
The Network for the Advancement of Black Communities
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NSDS has been a valuable partner that allowed us to deliver our digital conference in a timely and professional manner. The team has been extremely flexible and client oriented at all time. I would highly recommend NSDS digital services and will probably collaborate again with them in the future.
Ophellia McKnight
Ophellia McKnight
The Destination Collective
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Five years ago when I met Mohan, I didn't realize that Next Step Digital Solutions would become and integral part of my business expansion and development. I was just looking for a tech guy who could fix the things I did not understand or want to learn! Next Step Digital Solutions is everything to my business and I would not be this successful building my brands and that of my clients' without their input. Thank you Mohan, you are my most powerful chess piece!
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