The Basics Of Influencer Marketing For Startups

Facebook
Twitter
LinkedIn
Pinterest
Pocket
WhatsApp

As a new business, one of your biggest goals is to create awareness, as such you will need to explore the basics of influencer marketing for startups. Because you will be at the awareness phase for a significant period, depending on your target group, influencers can help to power your business through different means.

Who Is an Influencer? 

An individual who has the ability to affect decisions in his/her space is considered as an influencer. Typically, brands engage celebrities because of popularity but this approach has been changing in recent times. Influencers may vary from a high school student to the Jamaican athlete, Usain Bolt. Once the individual has the ability to make an impact on decisions, there is the possibility of utility as an influencer. 

Why Does My Business Need An Influencer? 

There are many ways in which influencers can impact your business. For the purpose of this article we will focus on the awareness phase.

  1. Leader for word of mouth marketing – it is all free. The influencer will simply build and maintain conversations about the function and value proposition of your business in his/her space. 
  2. Credibility – if your business is fairly new and it will take some time for customers to gain trust. Have your influencers experience your products or services and speak on your behalf. It is important to use a trusted personality to achieve this goal. 
  3. Entertainer and Communicator – Influencers may build your brand into their lifestyle and maintain the interest of your target group while playing the role of the PR guy for your startup. During this process, you can capture important customer feedback and concerns about your offerings. 

How Many Influencers Should I Engage? 

There is really no maximum or minimum number of influencers. As the entrepreneur, you have the responsibility of identifying the areas in which influencers can help and assign the roles accordingly. It also depends on your budget and negotiations with the influencers. 

Using Influencers Online. 

To support online marketing efforts, you may also use influencers for impact within that space. For example, you can drive your social media page growth through references from influencers. As a guide, in selecting an online influencer, be reminded that there are two main types. The micro influencer has a fan base of 10,000 to 100,000 and the macro influencer exceeds 100,000. Note that there are exceptions to the rules as you may be aware of an individual with 5000 followers and a high engagement rate and is able to affect the purchasing decisions of his/her friends. You have to assess your business and identify who is best suited. 

Facebook
Twitter
LinkedIn
Pinterest
WhatsApp

Never miss any important news. Subscribe to our newsletter.

Mohan Beckford

Mohan Beckford

Mohan Beckford is a serial digital entrepreneur with over 12 years of experience in helping businesses in Jamaica, the Caribbean, and North America to maximize their growth within the digital environment. With a deep understanding of the digital marketing landscape, Mohan provides expert consulting services to help businesses make the most of their online presence. Whether it's developing a social media strategy, improving website conversion rates, or growing an email list, Mohan can help you achieve your business goals.

Work With Me

5 Responses

  1. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  2. Pingback: quik
  3. Pingback: ks quik

Leave a Reply

Your email address will not be published. Required fields are marked *

Never miss any important news. Subscribe to our newsletter.

Article Categories

Recent News

Reviews

Annakay Lowe-Stultz
Annakay Lowe-Stultz
Total Care Wellness And Rehab Solutions Ltd.
Read More
I would love to say that Mohan and his team were exceptional in providing me with my website. Working with the team throughout the process was awesome. They were extremely professional, quite patient, and tolerable of me going back and forth 🤦🏾‍♀️. Mohan also helped me to see things differently by encouraging me to get other add-ons (at a reduced cost) that can enhance my business growth. This company genuinely wants to help small businesses like mine, and that is enough for me. I'll be forever grateful for their help and definitely keeping them as my go to person.
Karen Diop
Karen Diop
The Network for the Advancement of Black Communities
Read More
NSDS has been a valuable partner that allowed us to deliver our digital conference in a timely and professional manner. The team has been extremely flexible and client oriented at all time. I would highly recommend NSDS digital services and will probably collaborate again with them in the future.
Ophellia McKnight
Ophellia McKnight
The Destination Collective
Read More
Five years ago when I met Mohan, I didn't realize that Next Step Digital Solutions would become and integral part of my business expansion and development. I was just looking for a tech guy who could fix the things I did not understand or want to learn! Next Step Digital Solutions is everything to my business and I would not be this successful building my brands and that of my clients' without their input. Thank you Mohan, you are my most powerful chess piece!
Previous
Next




Mohan Beckford

JOIN THE TRIBE

SUBSCRIBE TO BE NOTIFIED OF THE LASTEST HAPPENINGS IN THE DIGITAL SPACE.