{"id":5775,"date":"2017-05-07T21:02:00","date_gmt":"2017-05-08T02:02:00","guid":{"rendered":"https:\/\/www.mohanbeckford.com\/?p=5775"},"modified":"2022-09-11T21:26:02","modified_gmt":"2022-09-12T02:26:02","slug":"using-digital-marketing-to-drive-leads","status":"publish","type":"post","link":"https:\/\/www.mohanbeckford.com\/using-digital-marketing-to-drive-leads\/","title":{"rendered":"Using Digital Marketing To Drive Leads"},"content":{"rendered":"\n
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Since I started this blog I have gotten many private messages from subscribers asking me to talk some more about how they can use digital marketing to generate leads for their business. The truth is, there is no one set strategy. However, like everything else, there are foundations to digital marketing. That is what I will use this post to answer. The boring stuff is usually very important.<\/p>\n\n\n\n

I believe understanding Digital Marketing is the first place to start.<\/p>\n\n\n\n

What is Digital Marketing?<\/strong><\/h2>\n\n\n\n


<\/strong>Digital Marketing is synonymous with \u2018finding your business online. It is basically the marketing and promotion of various products and services through one or more forms of digital media. For Eg. Email, Social Media, etc.\u00a0You can read this full article on digital marketing.\u00a0<\/a><\/p>\n\n\n\n

Also, what about\u2026.Digital Marketing Strategies, oh my \u2013 this is a world in of itself. I have also been asked often, \u201cwhat kind of strategies can I use online?\u201d To fully answer this question will take a lifetime and more. There are so many digital marketing strategies and many more strategies within each strategy. Importantly, strategies are not one size fits all. Each business and or individual must first understand their product(s)\/service(s), market, and customers before deciding on the strategy they will use.<\/p>\n\n\n\n

I will look at five key strategies I believe should be at the top of any strategy list. However, the details that will be discussed here are barely the tip of the iceberg. As such, if you want to know more about any of the five you can send me a private message or leave a comment, and I will respond. Let\u2019s scratch into it.<\/p>\n\n\n\n

Before Getting Started with any marketing strategies you MUST! <\/strong><\/p>\n\n\n\n

  1. Define your business goals & budget. Eg. What is it that you want to achieve? Increase Traffic, Generate more calls, increase walking visitors, etc.<\/li><\/ol>\n\n\n\n

    The first step to digital marketing is defining your end-game and strategizing your budget. The first question I ask my clients is, \u201cWhat do you want to achieve?\u201d I used the answer to this question to decide what is important to them; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?<\/p>\n\n\n\n

    Your marketing goals will consist of:<\/p>\n\n\n\n

    1. The Objective<\/li>
    2. The motivation<\/li>
    3. The Effort<\/li>
    4. The key performance Indicators (KPI)<\/li><\/ol>\n\n\n\n

      Eg. of setting up your marketing goal \u2013\u00a0Online shoe Retailer<\/em><\/p>\n\n\n\n

      Objective \u2013<\/strong> This is what you want<\/em><\/td>Online Sales<\/td><\/tr>
      Motivation \u2013<\/strong> This is your client\u2019s mindset<\/em><\/td>I want to buy<\/td><\/tr>
      Effort \u2013 <\/strong>This is what you want to afford your customers<\/em><\/td>Sell Shoes<\/td><\/tr>
      KPI \u2013<\/strong> This is what you want to
      achieve by x time<\/em><\/td>      		50 pairs of shoes to be sold by
      October 31, 2018<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Now you have your goals and objectives let us look at the 5 core strategies.<\/h2>\n\n\n\n
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      Email Marketing \u2013\u00a0<\/strong>This is heavily under-minded and overlooked!<\/em><\/h2>\n\n\n\n

      As a business, email marketing is a perfect opportunity to connect directly with your customers and establish loyalty. When your customers and prospects furnished you with their email addresses, it is a direct link to send out sale or event notifications to them or send a weekly or bi-weekly newsletter. Customers are usually loyal to a company that is sociable and has a natural personality. Engage with them through emails but do not spam them. They will unsubscribe and avoid your content. Quality content is key!<\/p>\n\n\n\n

      Here are some Email Marketing tips:<\/strong><\/p>\n\n\n\n