{"id":5812,"date":"2022-08-10T03:47:00","date_gmt":"2022-08-10T08:47:00","guid":{"rendered":"https:\/\/www.mohanbeckford.com\/?p=5812"},"modified":"2023-11-12T20:48:28","modified_gmt":"2023-11-13T01:48:28","slug":"social-media-campaigns","status":"publish","type":"post","link":"https:\/\/www.mohanbeckford.com\/social-media-campaigns\/","title":{"rendered":"Social Media Campaigns"},"content":{"rendered":"\n

Are you planning to run Social Media Campaigns? \u2013 Achieve Results!<\/h1>\n\n\n\n

There is an identifiable interesting fact about campaigns that I totally like and endorse- it allows for extensive creativity in targeting audiences. I cannot dispute the fact that campaigns that are implemented with the use of traditional media channels are effective, as it has created a foundation for what we now see as more interactive, engaging, and cost-effective.<\/p>\n\n\n\n

Some of the most successful businesses have executed campaigns via social media. The ultimate purpose of campaigns is to change the behavior of a targeted group, whether it be to purchase a product or service, adopt a specific way of life or become actively engaged in activities.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

Do not underestimate the Importance of a Campaign Plan<\/strong><\/h3>\n\n\n\n

While social media campaigns allow for flexibility and less structure, it is important to develop a plan, documenting all proposed activities that are vital to the success of your campaign. It is even more important when the campaign is being executed concurrently with traditional media. Nowadays, this strategy is employed by many businesses, using social media as a point of interaction and a medium of communication.<\/p>\n\n\n\n

Kick-start an impactful campaign! Identify:<\/strong><\/h3>\n\n\n\n
  1. The particular goal.<\/strong>\u00a0i.e., the behavior change that you want to achieve.
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  2. Your audience.<\/strong>\u00a0Your business may appeal to a mass audience but the particular goal to be achieved may only be geared towards a fraction of your customers. In this case, you should carefully consider strategies to segment your audience to prevent bombarding the non-targeted group with campaign messages.
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  3. Campaign Messages.<\/strong>\u00a0What is it that you want your business to communicate and how can you effectively do so to achieve your goal? This is an essential question that you MUST consider when planning for your social media campaign.
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  4. Social Media Channels.<\/strong>\u00a0Decide on which channel is best to effectively execute your campaign taking into consideration your audience. I recommend that you launch the campaign on an existing site.
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  5. Campaign Duration.<\/strong>\u00a0Set a timeline for your campaign and adhere to that timeline. If the campaign goal is not achieved you may revisit your plan and implement another phase.
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  6. Evaluation Methods.<\/strong>\u00a0Select suitable means that will be used to assess the successes and failures of your campaign. It is recommended that you select this from the start as evaluation may be done before, during, and after the campaign.<\/li><\/ol>\n\n\n\n

    Create Impact with Social Media Campaigns \u2013<\/strong> <\/em>Consistency, Interactivity, and Engagement.<\/em><\/h3>\n\n\n\n