{"id":771,"date":"2022-10-22T16:05:00","date_gmt":"2022-10-22T21:05:00","guid":{"rendered":"https:\/\/www.trynextstep.com\/?p=771"},"modified":"2022-10-29T19:35:54","modified_gmt":"2022-10-30T00:35:54","slug":"the-evolution-of-a-business-name","status":"publish","type":"post","link":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/","title":{"rendered":"The Evolution of a Business Name"},"content":{"rendered":"

What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. There is nothing wrong with changing your business name after deciding on it, as most big companies had done that. But there is always a great reason, this article won\u2019t go into the possible reasons. However, it is always best to get it right or close to right the first time.<\/p>\n

I must tell you though, there is no love potion or magic formula for creating a business name that resonates. But a business name can be an instant success or evolve through careful tweaking. However, in this article I will share with you, the three (3) phases to consider when trying to find the perfect name for your business.<\/p>\n

Brainstorming Phase<\/span><\/h4>\n

This is the first phase and you should allow enough time for fine-tuning. At this phase, you can enjoy yourself by jotting down any and everything that comes to your mind. Don\u2019t be a shame of the silly things that come to mind, it is a part of the process, write them down. This is also the phase that you go \u201cGoogling\u201d, call upon the thesaurus, and scroll through glossaries. There are many resources online to help stimulate your creativity. Don\u2019t hold back try varying resources as possible and you will be amazed of what you discover. Also, you can invent your name, was Google in the dictionary before Google was established? Have you ever named a baby? Don\u2019t settle, explore.<\/p>\n

Descriptive Phase<\/span><\/h4>\n

This is where you prepare your shortlist from the long list you created in the brainstorming phase. My advice is, to choose the names that are most descriptive of your business and will illustrate the essence of what your business will be about. Also, it would be best to have an idea of the definition of your business (for example, your elevator pitch). That is a short description of what products and or services you will be offering. This will help you to shortlist with purpose and focus.<\/p>\n

Memorable Phase<\/span><\/h4>\n

This is the unforgettable phase where the tuning gets even finer. Ask yourself these questions:<\/p>\n

    \n
  1. Does the name resonate?<\/li>\n
  2. Is it short and sweet?<\/li>\n
  3. Does it tell a story?<\/li>\n
  4. Does it stick?<\/li>\n
  5. Is it easy to spell & pronounce?<\/li>\n<\/ol>\n

    Your business name should always be in alignment with your outlook or the kind of business you will be operating. That way people will remember it easily and not be afraid to tell their friends.<\/p>\n

    Testing Phase<\/span><\/h4>\n

    At this point, you can be jumping for joy. Also, you could be pulling your hair out, if you discovered that the perfect name you decided on, the domain name is not available because it is already taken. Therefore, you can settle on 3 names at the descriptive phase. Do your trademark research and get it right the first time. Also, you can do short surveys with people you trust. You can ask \u201cWhat comes to mind when you hear\u2026. (State your business name)?\u201d That process can go a far way in validating that you are achieving or not achieving your desired outcome.<\/p>\n

    Deciding on a business name is serious business and is to be treated that way. Nonetheless, the tips in this article is by no means cast in stones or what is. There are many things to consider and many different ways to do it. However, I believe the above-mentioned phases cannot be avoided. No matter how it is done, those phases will find their way into the process https:\/\/whitelilaccleaning.com\/<\/a>. However, once you decided on a name, allow yourself some time for it to sink in. You might be second-guessing it, but wait for it to marinate. If you\u2019re worried about the uniqueness of your business name and that it varies greatly from your competitor\u2019s, have no fear. I\u2019m sure Google had a similar feeling.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. There is nothing wrong with changing your business name after deciding on it, as most big companies had done that. But there is always a great reason, this article won\u2019t go into the possible reasons. However, it is always best […]<\/p>\n","protected":false},"author":1,"featured_media":1138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[14,15,16,17,18],"yoast_head":"\nDigital Transformation For Businesses<\/title>\n<meta name=\"description\" content=\"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation For Businesses\" \/>\n<meta property=\"og:description\" content=\"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\" \/>\n<meta property=\"og:site_name\" content=\"AskMohan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MohanBeckford\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-22T21:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-30T00:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2018\/03\/business-name-1024x683-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mohan Beckford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mohanbeckford\" \/>\n<meta name=\"twitter:site\" content=\"@mohanbeckford\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohan Beckford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"OpinionNewsArticle\",\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\"},\"author\":{\"name\":\"Mohan Beckford\",\"@id\":\"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/ac894635d6dc197aeea60026897e83cd\"},\"headline\":\"The Evolution of a Business Name\",\"datePublished\":\"2022-10-22T21:05:00+00:00\",\"dateModified\":\"2022-10-30T00:35:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\"},\"wordCount\":658,\"publisher\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/#organization\"},\"keywords\":[\"Business\",\"Medium\",\"Micro\",\"Name\",\"Small\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\",\"url\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\",\"name\":\"Digital Transformation For Businesses\",\"isPartOf\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/#website\"},\"datePublished\":\"2022-10-22T21:05:00+00:00\",\"dateModified\":\"2022-10-30T00:35:54+00:00\",\"description\":\"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mohanbeckford.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Evolution of a Business Name\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mohanbeckford.com\/#website\",\"url\":\"https:\/\/www.mohanbeckford.com\/\",\"name\":\"AskMohan\",\"description\":\"Digital Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mohanbeckford.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"NewsMediaOrganization\"],\"@id\":\"https:\/\/www.mohanbeckford.com\/#organization\",\"name\":\"Mohan Beckford\",\"url\":\"https:\/\/www.mohanbeckford.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/mohanbeckford\/\",\"https:\/\/www.facebook.com\/MohanBeckford\/\",\"https:\/\/twitter.com\/mohanbeckford\"],\"logo\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo\"},\"openingHoursSpecification\":[]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/ac894635d6dc197aeea60026897e83cd\",\"name\":\"Mohan Beckford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b9f34709777eff4f372d1037c1c4a21?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b9f34709777eff4f372d1037c1c4a21?s=96&d=mm&r=g\",\"caption\":\"Mohan Beckford\"},\"sameAs\":[\"https:\/\/www.mohanbeckford.com\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo\",\"url\":\"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2022\/09\/Logo-web.png\",\"contentUrl\":\"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2022\/09\/Logo-web.png\",\"width\":2953,\"height\":880,\"caption\":\"Mohan Beckford\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Kingston\" \/>\n<meta name=\"geo.region\" content=\"Jamaica\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Transformation For Businesses","description":"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/","og_locale":"en_US","og_type":"article","og_title":"Digital Transformation For Businesses","og_description":"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.","og_url":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/","og_site_name":"AskMohan","article_publisher":"https:\/\/www.facebook.com\/MohanBeckford\/","article_published_time":"2022-10-22T21:05:00+00:00","article_modified_time":"2022-10-30T00:35:54+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2018\/03\/business-name-1024x683-1.jpg","type":"image\/jpeg"}],"author":"Mohan Beckford","twitter_card":"summary_large_image","twitter_creator":"@mohanbeckford","twitter_site":"@mohanbeckford","twitter_misc":{"Written by":"Mohan Beckford","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"OpinionNewsArticle","@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#article","isPartOf":{"@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/"},"author":{"name":"Mohan Beckford","@id":"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/ac894635d6dc197aeea60026897e83cd"},"headline":"The Evolution of a Business Name","datePublished":"2022-10-22T21:05:00+00:00","dateModified":"2022-10-30T00:35:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/"},"wordCount":658,"publisher":{"@id":"https:\/\/www.mohanbeckford.com\/#organization"},"keywords":["Business","Medium","Micro","Name","Small"],"articleSection":["Business"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.mohanbeckford.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/","url":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/","name":"Digital Transformation For Businesses","isPartOf":{"@id":"https:\/\/www.mohanbeckford.com\/#website"},"datePublished":"2022-10-22T21:05:00+00:00","dateModified":"2022-10-30T00:35:54+00:00","description":"What\u2019s in a business name? A business name evolves with time and the company\u2019s vision. It is always best to get it right the first time.","breadcrumb":{"@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mohanbeckford.com\/"},{"@type":"ListItem","position":2,"name":"The Evolution of a Business Name"}]},{"@type":"WebSite","@id":"https:\/\/www.mohanbeckford.com\/#website","url":"https:\/\/www.mohanbeckford.com\/","name":"AskMohan","description":"Digital Marketing Blog","publisher":{"@id":"https:\/\/www.mohanbeckford.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mohanbeckford.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place","NewsMediaOrganization"],"@id":"https:\/\/www.mohanbeckford.com\/#organization","name":"Mohan Beckford","url":"https:\/\/www.mohanbeckford.com\/","sameAs":["https:\/\/www.instagram.com\/mohanbeckford\/","https:\/\/www.facebook.com\/MohanBeckford\/","https:\/\/twitter.com\/mohanbeckford"],"logo":{"@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo"},"openingHoursSpecification":[]},{"@type":"Person","@id":"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/ac894635d6dc197aeea60026897e83cd","name":"Mohan Beckford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mohanbeckford.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b9f34709777eff4f372d1037c1c4a21?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b9f34709777eff4f372d1037c1c4a21?s=96&d=mm&r=g","caption":"Mohan Beckford"},"sameAs":["https:\/\/www.mohanbeckford.com"]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mohanbeckford.com\/the-evolution-of-a-business-name\/#local-main-organization-logo","url":"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2022\/09\/Logo-web.png","contentUrl":"https:\/\/www.mohanbeckford.com\/wp-content\/uploads\/2022\/09\/Logo-web.png","width":2953,"height":880,"caption":"Mohan Beckford"}]},"geo.placename":"Kingston","geo.region":"Jamaica"},"_links":{"self":[{"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/posts\/771"}],"collection":[{"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/comments?post=771"}],"version-history":[{"count":0,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/posts\/771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/media\/1138"}],"wp:attachment":[{"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/media?parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/categories?post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mohanbeckford.com\/wp-json\/wp\/v2\/tags?post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}