The Basics Of Influencer Marketing For Startups

As a new business, one of your biggest goals is to create awareness, as such you will need to explore the basics of influencer marketing for startups. Because you will be at the awareness phase for a significant period, depending on your target group, influencers can help to power your business through different means.

Costly Mistakes To Avoid As A Small Business Owner

Costly Mistakes To Avoid As a Small Business Owner

No one is perfect and neither is your business, things will never be one hundred percent smooth and you will make mistakes; while some mistakes are inevitable to foster the learning process, nonetheless, there are a few costly mistakes to avoid as a small business owner. This is one of the main reasons why mentors are important as they guide the way based on their experiences.